Internet Marketing

How to Use Chatbot Technology to Grow Your Business

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You may have noticed various companies offering chatbots for you to use in your business.

 

It’s intriguing, right? And yet maybe you’re wondering how exactly this sort of technology might be useful to you. Check out these ideas…

 

Use Chatbots for Customer Service

 

One of the most common ways to use chatbot technology is to decrease your customer service inquiries.

 

Now, typically you provide plenty of content on your site, such as a knowledge base and/or FAQ. But some visitors are in a hurry, and they don’t have time to pour through or even search through these materials. Still others feel overwhelmed looking at a large bank of content, even if it is searchable.

 

The solution? Offer a chatbot. You can train the chatbot to answer frequently asked questions for your business in general, for specific offers and more.

 

For example, a chatbot can answer questions such as:

 

  • What is your guarantee?
  • Does the product [do some specific thing/have a specific feature/etc.]?
  • Where can I download the product I just purchased?
  • The plugin is [returning some specific error] – what do I do?
  • I forgot my username and password – what do I do?

 

And similar. A well-trained chatbot not only creates satisfied customers who love getting instant answers, it also saves you time and money when it comes to staffing your help desk.

 

Here’s the next idea…

 

Provide Training Through Chatbots

 

If you offer any sort of training or coaching on your website, then you may consider using chatbots rather than videos, ebooks or similar content. That’s because chatbots can make the training interactive, which engages users and keeps them on your site.

 

Here’s one simple example of how to do this: create a space on your site for users to ask their niche-related questions, and let your chatbot offer the answer.

 

For example, if you have a dog-training site, then your chatbot can field questions such as:

 

  • How do I housetrain a puppy?
  • One of my dogs is snapping at my other dog – what do I do?
  • What is socialization?
  • Should I hire a professional trainer?

 

And similar questions.

 

Here’s another idea…

 

Create a Sticky Site With Chatbots

 

Still another way to use chatbots is to create a fun, interactive feature on your site. For example, you can use chatbots to present trivia to your visitors, which is great for any niche.

 

Another idea: use chatbots to gather market research information, such as the demographics and other information about your users. Most people don’t like to fill out forms, but they’ll happily answer questions if an interactive chatbot is asking the questions!

 

Final thoughts

 

You may have noticed that more and more business owners are using chatbots, and with good reason! Chatbots can save you time and money when it comes to customer service, they can boost responses on market survey data, and they can make your site more interactive, sticky and fun. That’s why you’ll want to consider using chatbots in your business too!