Here’s a Marketing Story to Make Your Hair Stand on End

The devil is in the details, right?

Years ago a student of mine spent months creating the perfect product.

He researched 100 different sources to get all the best techniques for what he was teaching.

He researched every competing product to see what was selling and how it was sold.

He worked on that product until it was as perfect as anything can be.

And all of this took him about 6 months. I kept telling him to just get the product together and not worry about perfection. I told him that if he made sales, he could go back and improve the product and charge even more.

In fact he could re-release a better version each year for more money, but the key was to launch this thing instead of trying to perfect it from the start.

And he wouldn’t listen. He just kept making it better.

I was confident it would sell. He was SUPER confident it would sell. It was the right product at the right time.

Over the course of 6 months while he was creating the product, he also built a list of people who were eager to buy the product once it was finally finished.

All the pieces were in place.

And then on launch day, disaster struck.

The devil is in the details, right?

When this overly confident, super-excited guy sent out the email telling his list the offer was live, he made one mistake.

Instead of giving the link to the sales letter, he gave the link to the product download page.

6 months of work to give the product away for FREE.

It took him a full half hour to realize his mistake, and in that time there were hundreds of downloads.

He lost a lot of potential sales that day. Any other new marketer might have crawled into bed, pulled the pillow over his head and vowed to never try online marketing again.

But not this guy. Today he is a seven-figure earner and able to laugh about the stupid mistake he made that day.

Moral of the story: Always check your links, and when disaster strikes, keep pushing ahead anyway.