You Are Your Own ‘Economy’
You are the one who will make or break your finances. You are the one who runs your world. You are the one steering your ship – no one else.
We don’t know how long this will last, but it’s an almost sure bet that you have at least 60 days to focus and achieve at least one BIG thing. This could be to add significantly to your bottom line, to produce a hot selling product with a massive launch, to learn a new skill that will pay off in a big way… whatever you want to do, you now have about 2 months to totally focus on it and get it done.
This is your chance to work on your business instead of working in your business. Working in a business is just maintaining it. Working on a business is growing that business.
Most people are going to waste this precious time. Don’t you be one of them!
2 to 12 months from now, things will be getting back to ‘normal,’ whatever that means. It might be a slightly different normal, and that’s okay. We will not devolve into some post-apocalyptic hellscape, so stop watching those kinds of movies.
Humans have survived pandemics for hundreds of years and likely longer than that. We always survive. We’re kind of like cockroaches that way. Nothing keeps us down for long. This is a brief hiccup in the space-time continuum that will give you stories to tell your grandkids.
Already China is beginning to get back to normal. All of their makeshift hospitals are closed. All 42 Apple stores are reopening. China is reopening theme parks. Cases have dropped sharply in Korea. And all over the world, scientists are working relentless to discover which treatments, drugs and vaccines will work against this virus.
Yes, it’s going to get worse in many places before it gets better. But if China and Korea can get out the other side of this, then so can we.
Know that some people have made their FORTUNES during the worst of times. You could be the next one, but only if you turn off Netflix and get busy.
People will be selling things during this entire covid-19 period. They will be selling day and night. And many of them will indeed make fortunes. Never before have we had so many captive people with so much time on their hands, surfing the net and looking for help, instruction and something to get their minds off what’s going on outside.
You can be reactive and react to what’s happening with a fearful mindset.
Or you can be proactive and lean into what’s happening with a hopeful, optimistic mindset.
With that in mind, here are 5.5 tips to help you succeed, whatever your goal might be:
Step 1: Program Your Subconscious
The time to position yourself for massive success when this crisis passes (and it will) is right now.
You’re most likely at home now with extra time, so let’s make the most of it.
The first step is to get your thinking where it needs to be. Focusing exclusively on the news and how terrible the situation is won’t help you to be productive in the slightest.
Limit news intake to once per day. Focus on what you want, not what you don’t want. This is such basic advice, but for most of us it’s the advice we need right now.
Start feeding your mind positive thoughts both night and day. Did you know that 90% or more of your actions come about because of the programming in your subconscious mind? And that the best way to program your subconscious mind is to do it when you’re sleeping, relaxed or paying attention to something else?
Find YouTube videos of affirmations that play for hours. Or you can find one you like that plays only for a short while and loop it so that it repeats over and over.
If you’re going to bed, turn the recording on loud enough to hear and quiet enough to sleep and let it run.
If you’re awake, play it in the background while you do other things. Again, play it loud enough to hear, but quiet enough that it doesn’t distract you.
It’s amazing the difference this one simple step can make.
Be grateful. Go through your day thinking of all the things you are grateful for. Make lists and read them aloud. Express your gratitude when you wake up and when you go to sleep.
These are such simple things, but over time they make profound changes in how you see the world and how you respond to opportunity in your life.
Step 2: Choose Your Point of View
I’ve heard from some marketers who are afraid to send out a promotion during this period because they’re worried they will look heartless.
I’ve seen other marketers who are taking this opportunity to promote their products as being exactly what people need right now.
Guess which marketers are making money?
If your competition thinks this is the right time to STOP email marketing or marketing of any kind, then that’s all the better for you.
It’s not rocket science to know that if you don’t send out emails and promotions, you don’t get sales. But I also understand that you don’t want to seem like a cold, heartless person who never stops asking for the sale, either.
Basic Email Rule: When it comes to email marketing, more is always better as long as your emails don’t suck.
While you will want to tailor and even reframe your promotions during this crisis time period (more on this in a moment) it’s important that we first talk about getting your point of view to the right place.
Many, many people have been thrown out of work because of this pandemic. They need help. They need solutions. They even need distractions and entertainment. And most likely, they need YOU.
As I write this, Amazon is looking to hire 100,000 employees as fast as possible. Why are they doing this? Because suddenly the world has gone virtual, and that includes shopping for tangible goods, too.
Are you familiar with direct marketing? We’re talking about sales-letters-in the-mail kind of thing. You don’t see as much of it as pre-internet, but it’s still a huge industry.
And do you know when a direct-marketer’s favorite time is? A recession. Because during a recession, people are at home with nothing to do but read the mail. These people want diversions, they want help, they want answers.
And if you can give it to them, they will gladly pay.
That is the attitude you need right now; that people WANT what you are offering, assuming it’s a good product that fills a need or desire.
I don’t know what you’re selling, but whatever it is, odds are people either want it or need it right now. Do you sell online marketing info? People the world over have just discovered the importance of having an online income. They need and want what you can offer them.
Do you sell health advice? People the world over suddenly have time to exercise, to learn meditation to calm their nerves, to discover herbs to take for their health, to learn how to eat healthy and so forth. They need your help NOW.
Do you teach a hobby? It doesn’t take long for people to get sick of binging Netflix and want to do something else instead, like learn more about their hobby. In fact, hobbies are much better distractions than television, and healthier, too. What can you teach them now? What product can you offer them that they can consume while they’re waiting this period out?
You get the point. Whatever it is that you offer, odds are there are folks who want it and need it now, in the middle of a pandemic.
Stop thinking about what people don’t want and start thinking about what they do want.
And for goodness sake, stop thinking that your marketing is somehow intruding on them at a bad time, because this could be the very best time to put your offers in front of them, especially if you add in this next step:
Step 3: Tailor Your Marketing to the Times
People are Scared right now, with a capital “S”. They want answers. They are struggling to find hope. Acknowledge that and talk about that. Tell them you’re scared, too. Be there for them.
Do your customers need extra attention or hand-holding? Do it. Is there something your prospects need from you to feel you’re there for them? Create it and send it out. It might be as simple as an email that reassures them you are in the same boat they’re in and you’re there to support them.
Be there for your prospects – some of them are terrified right now and need your calming reassurance. Be the person who sends out the friendly, “How are you doing and can I help?” message, not just once, but repeatedly in your messages. Folks will remember that you were there for them long after this crisis has passed.
And they will be much more open to listening to you right now once they know how much you care.
Most of all, be the one who is positive and raises moral among your followers and customers. Right now the media stories and social media posts seem to be 90% or maybe even 98% negative.
I’ve had moments of reading two of the major newspapers when I thought I would hyperventilate or just throw up, because when you read this stuff it’s excruciatingly scary. People don’t want to be scared all the time.
It’s like going to a horror movie that never ends for weeks and months. No one would pay to see that movie, and they sure as heck don’t want to live through it.
Report good news, be positive, stay positive, make others feel positive and be the force that people can count on to lift them out of this fear that is permeating every facet of life right now.
Back to marketing – tailor your offerings to the situation. For example, if you sell “how to make money online” products, talk about how they’ve temporarily lost their job and wouldn’t it be great if they had an online income? Well here’s how they can do that.
If you sell health products, let them know this is the perfect opportunity to turn their health around, because without health, what do we have?
If you teach how to attract dates, tell them this is the time to study and become a pro at it, and when this crisis is over they’ll have more dates than they know what to do with.
While this is a global crisis, this is also perhaps the biggest opportunity of your life to help others. And that is exactly how you’ve got to look at this. You are not selling them stuff, you are helping them.
Yes, the end result is the same, but the path you take looks significantly different.
What can you do right now to best help your audience? You probably already know the answer. Now it’s just a matter of keeping your head in the right place and doing it.
Step 4: Have a goal bigger than yourself
This goes right along with what we’ve been saying… this is about helping your customers, not about you making sales. Don’t get me wrong, because I want you to make lots of money. But the best way to do it is to focus on helping and serving and that’s all the time, not just during pandemics.
What’s your goal? How about to help 1,000 people to do “X” in the next 3 months? If your niche is online marketing, your goal can be to help 1,000 people set up $500 a month recurring incomes. If your niche is health, your goal could be to help 2,000 people lose 10 pounds, or whatever.
Choose a goal that resonates with you. It should preferably be something that excites you so much, you can’t wait to get out of bed to work on it.
NOTE: It’s perfectly okay to have TWO interrelated goals. For example, to help 1,000 people start $500 a month recurring incomes, and for you to make “X” amount of money doing it. In fact, I recommend it.
Step 5: Exercise.
Yes, exercise, every single day. I know this is a weird thing to put into a list of things to do to build your business, but it’s as important as anything else here.
Find exercise videos on YouTube, such as yoga, bodyweight exercises and so forth, and make it a practice to work out every single day. If it’s allowed where you live, go for a walk, too. Just stay well away from anyone else you might encounter. If you say hello to them, do it from at least 6 feet away.
If you don’t work out every day, you’ll go a little crazy. Your mind won’t work as well, you’ll be more inclined to watch TV than work on your goal, and when all of this is over you’ll find your thinking is fuzzy, your creativity is poor and you may have even gained a few pounds, too.
You are the architect of your reality. You. YOU. Not the people on the news. Not the government. Not the latest pandemic numbers or stock numbers or what the heck ever. You determine what happens in your life over these coming weeks.
5.5: Let the Pandemic do Your Marketing For You
Now it’s time to really have fun with this crisis. Yes, I said fun. When someone gets 50 emails screaming the world is ending and one email from you with 10 jokes about washing their hands, which one will they open?
The trick is to find ways to use the pandemic in your marketing. This is something that you will likely never, ever get to do again, so make the most of it.
I’m going to jot down a few ideas here, and hopefully you will take the ball and run with it.
- Hand washing jokes
- Pandemic jokes (in good taste)
- Isolation jokes (notice a theme here? Humor will get your emails opened and read right now, I guarantee it.)
- Beware of this pandemic scam
- 5 pieces of good coronavirus news (you can send this daily)
- How (Company X) is taking care of their laid off employees
- 5 pandemic heroes you’ve personally met (super market employees, etc.)
- 103 year old Chinese woman fully recovers from coronavirus
- Tom Hanks wants a word with you (memes?)
- 10 reasons to be happy about this crisis
- Free roll of virtual toilet paper with every purchase
- Feeling lonely because of social distancing? Free 15 minute coaching chat with your purchase
- 45 healthy adults test first Coronavirus Vaccine
Positive news is a great way to start an email right now.
And if you’re wondering how you’ll transition from the news to your own marketing, just use a simple segue such as, “And here’s more good news…” or “To celebrate this great piece of news, I’m going to…”
Okay, there you have it. Bottom line, you get to choose how you respond to this crisis, and what you do during your time of isolation.
You can binge watch Netflix and eat popcorn until you puke.
Or you can become a Phoenix or a Bennu, rise from the ashes and create your own destiny.