Biggest Blogging Mistake in 7 Words
If you want people to read your work, then never forget these 7 words
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Discover the art and craft of writing sales letters and emails that pull in orders like crazy
How to Keep Your Copywriting Skills Fresh
Sometimes the world does give me a little nudge
Like the time I was introduced to a small group of young copywriters at a conference. They were polite and pleasant enough.
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How to Drastically Increase Your Sales Page Conversions
The best copywriters in the world do this, although you may never hear about it.
It’s so simple, really, and yet powerful. And once you start doing it, you’ll likely see your sales go up in a really big way.
21 Common Sales Letter Omissons – Checklist
There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of 21 elements that should […]
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My Top 11 Headline Types That You Can Use To Begin A ‘Killer’ Sales Letter
The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that is emotional or uses […]
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